Prepare for 2018 with this Digital Experience Optimization Planning Checklist
Companies that sell online rely on the performance of their various online channels to ensure that their customers have a great experience (and ultimately make a purchase), it is imperative that they do their utmost to optimize that user experience. It is illuminating that $3B in revenue is lost annually due solely to a less than optimal cloud, web, and mobile application experience.
When digital experience is optimized across all channels, all devices, and all networks, a company can create a consumer experience that directly expresses its value, drives loyalty, and promotes repeat business.
Enterprises selling online, including retailers, travel, and hospitality firms typically enjoy a 5 to 8 percent increase in revenue. Organizations with digital advertising-based revenue models, including publishers, media companies, and classified advertising firms typically gain 3 to 15 percent higher revenue. Global enterprises in all industries typically achieve 10 to 30 percent faster cloud and web application performance, up to 40 percent faster mobile application performance, better looking images, and improved search engine optimization (SEO) rankings.
IT organizations will be ready to meet service level agreements for performance and availability and substantially reduced total cost of ownership via automation and software and hardware consolidation.
Use this checklist to help to guide your plans for digital experience optimization initiatives.
- Select technology that helps to provide an engaging digital experience
Make sure you’re using a cloud, web, and mobile application optimization platform instead. These platforms accelerate the network, but also provide seamless application-level, third-party content, image, and mobile optimizations, which continuously learns through artificial intelligence to improve application behavior.
Select solutions that maximize performance all the way through to the application to provide the best possible consumer experience, maximum conversions, and increase revenue.
- Take the time to analyze your consumer’s journey
Understanding what users do and why, and translating that insight into high quality solutions that work seamlessly across devices, is the key to customer-centric digital experience. How can you design a solution if you don’t understand your consumer, their needs and preferences for engaging with your company.
Consider implementing application performance monitoring (APM) tools.
Mobile and web experiences are personal. Consumers expect relevancy. Understanding the specific devices, touchpoints, and interactions is the only way to know if your digital strategy will directly improve customer experience. You must anticipate their needs to win and retain their business. APM tools monitor real-time user experiences to ensure your website operates at maximum efficiency.
- Analyze device and network specific engagement
The tasks consumers perform and the way they use a website can vary across devices. To understand how people are using the website on different devices, you need to spend time analyzing browsing behaviour and using analytics data to discover use journey flows and page engagement across devices.
Also consider executing load testing to determine how your site will respond under peak traffic from a variety of device types and network conditions, such as desktops, tablets, and smartphones accessing the site from wired, Wi-Fi and cellular connections. Be sure to test performance and download times on diverse networks and devices.
By doing both, you can understand where optimization is necessary and begin to address it.
- Optimize for multi-channel and multi-device experiences
Consumers expect a seamless experience across the many different devices they use. If a customer is searching for the perfect gift or price-comparing on a mobile device and moves to a desktop computer to finish purchasing, they should have a consistent experience.
Keep in mind that consumers have come to expect web pages to load in three seconds or less on any device, or else run the risk of losing the consumer’s business to a competitor. According to a recent web performance survey, 75% of customer left for a competitor’s site due to slow site speed at peak traffic times.
- Put the lock down on hackers
Maintaining site security is an ongoing and ever evolving challenge as hackers aim to find holes in website security. 2016 saw the largest distributed denial of service (DDoS) attack in history. These breaches can take down a website for days and cost millions.
With cybercriminals stepping up their attacks amid increasing holiday traffic, it is imperative that digital businesses implement Web Application Firewalls, DDoS mitigation, and malicious bot detection solutions to offer end-to-end website security.
By taking these preventive measures, you will make your digital experience faster, safer, and more profitable.
To learn more about how to implement these changes in 2018, download the 2018 Digital Experience Planning Kit or schedule a 1-1 consultation with Instart Logic to discuss your organization’s specific goals.