CUSTOMER PROFILE:

Ghurka

Instart Logic provides us with the expertise we need to keep our online store fresh and engaging. We’re excited to partner with them, and look forward to taking advantage of more of their solutions in the future.

Justin Sellman,
VP Ecommerce, Ghurka

Benefits Summary

  • Improved web performance so that majority of customers loaded under 4 seconds
  • Optimized pages without having to change or alter code structure
  • Implemented real-time performance and analytics for customer insights

The Challenge

When you’re a luxury retailer, image is everything. Just ask Ghurka. They have posh brick-and-mortar stores in New York, San Francisco, and other select locations, where they provide a high-end in-person customer experiences. Conveying the distinction of its products in its online store, however, requires a different sort of white-glove experience.

Ghurka’s goal is to help their online customers feel as if they could reach out to the screen in front of them and touch the products they’re interested in purchasing. This includes featuring gorgeous imagery to capture both the beauty and quality of its wares. But hosting gorgeous photography is challenging, especially when load times drag on.

Yet, there’s no alternative—these high-resolution images provide a real value to online customers, who are often repeat shoppers. It gives them the ability to zoom in on the finest details—from the stitching on a piece of luggage to the hardware on a leather briefcase. Distinguishing among colors is easy, too.

The Solution

As Ghurka selected to partner with Instart Logic, they were also in the middle of a site redesign. At the outset, their first question was whether Instart Logic could integrate with Magento, an open-source content management system for ecommerce websites.

The answer was, “Yes, we do that all the time.” Within three weeks, the Instart Logic team had fully integrated Magento, who also happens to be a strategic partner. The team was also very comfortable working with a company who was changing up their website at the same time.

“Everything went so smoothly,” says Sellman. “And our struggle with load times is completely gone.”

Now, Ghurka can continue to focus on building its online brand, rather than worrying about customers who might leave the site rather than make a purchase.

“No one has patience with a slow site, no matter how amazing the products are,” says Sellman. “With the help of Instart Logic, our customers can focus on our artisan handmade goods—the process stays in the background without getting in the way.”

The Result

Ghurka has seen some incredible results. Before switching to Instart Logic for application delivery, only 31% of their users experienced load times faster than 4 seconds. After a fast and painless implementation, 60% of all users loaded under the 4-second mark. Furthermore, where 31% used to receive load times of over 6 seconds, Instart Logic has reduced that number down to just under 10%.

By selecting Instart Logic, Ghurka is accessing next-generation technology to extend its Magento solution. And it was quick to implement with reliable results.

“Instart Logic provides us with the expertise we need to keep our online store fresh and engaging,” says Sellman. “We’re excited to partner with them, and look forward to taking advantage of more of their solutions in the future.”

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